Bazenyznerezu.cz

Bazenyznerezu.cz is a presentation website for a Czech manufacturer of stainless steel self-supporting swimming pools. We prepared the design and created a custom WordPress theme for the client, integrating the requirements of both the internal marketing team and an external agency.

The goal was to create a modern website that clearly communicates the value of the product and supports demand through contact forms and a configurator.

Customized administration and product catalog

As with other projects, we customized the administration to make content management as easy as possible. In addition to standard content sections, the website also includes a product catalog with a number of technical parameters.

The product pages include detailed information about the pools, a photo gallery, a video presentation, and an advanced configurator.

Product configurator

The configurator offers several parameters that can be easily adjusted directly in the administration. Thanks to the connection to an external API, prices are automatically updated according to the current conversion to EUR.

The configurator also includes automatic completion of the customer's address and calculation of the distance, which affects the final shipping price.

Linking forms with Raynet CRM

We have linked CTA forms with the Raynet CRM system so that all inquiries are processed efficiently and without manual rewriting. After the form is submitted, the inquiry is automatically recorded in the CRM and the system forwards it to the sales department for further action.

This connection significantly speeds up communication with customers.

Client zone for pool owners

The website includes a client zone accessible after logging in, intended for customers and pool owners. Here, users can find their purchased configurations and order services or accessories such as cleaning chemicals.

The client zone is connected to the mWork system, giving customers an overview of all service interventions performed on their pool.